Careers in Sports: Let your Passion for Sports Combine Business and Pleasure!

You don’t have to hang up your soccer cleats or trade in your tennis racket when your school days are over. By choosing a career in a sports-related field you can stay in the game indefinitely.

People who love athletics can work in areas as diverse as medicine, management, marketing, manufacturing and many other sports-occupational areas. Prospects are increasing as more people play and watch sports. With the explosion of sports for women and girls, entire industries have sprung up, such as women’s clothing and equipment. In other careers–like sports journalism and sports administration and sports training–opportunities for women to participate in previously male-dominated have, if not leveled the playing field, at least greatly expanded it.

There are over six million jobs in sports-related careers, according to Donna Lopiano, executive director of the Women’s Sports Foundation. While many of these jobs take special education and training, entry-level positions exist for young men and women willing to work their way up.

Careers in sports take many forms. While many young athletes dream of making it to the professional ranks, the reality is that very few make it that far. In other sports-related careers the news is more encouraging. From educators to architects, facilities managers to fitness instructors, physical therapists to professional athletes, there are positions to fill.

Below is a sample of jobs with suggested education and/or training requirements for breaking into the field.

Sports Journalist

Sports journalists report on the news of the sports world to the public. A four-year degree in journalism and/or equivalent writing experience is recommended. Job opportunities exist in newspapers and magazines, radio, and television. Most beginning journalists begin as interns on college newspapers, radio, or television stations or as general reporters on small-town newspapers. Curiosity, writing, and interviewing skills and the ability to work within deadlines are characteristics of successful journalists.

College Coach

College and university coaches are responsible for getting athletic teams ready to play in competition. In smaller colleges they may coach several sports, while in larger institutions they are mainly responsible for just one team. Duties include recruiting players, developing game strategies, and teaching skills. Most college coaching positions require a minimum of four years of college. A typical career path might begin as an athlete, followed by becoming an assistant coach at the high school or college level.

Exercise Physiologist

An exercise physiologist studies how the stress of exercise affects the body. The most common areas in which exercise physiologists work are prevention–teaching healthy lifestyle habits–and rehabilitation–helping to restore function following an accident or debilitating illness. They may manage a wellness center, teach, or conduct research. Most jobs require a minimum of a master’s degree with an expertise in exercise physiology

Sports Agent

A sports agent acts as a professional athlete’s representative in negotiating contracts, salaries, endorsements, and other business arrangements. Education includes a four-year college degree in business or a related major, often followed by a law degree. Negotiating skills, sales ability, and ability to work under stressful conditions are all traits of the successful sports agent.

Sports Official

A sports official is the field-of-play arbitrator of rules at an athletic event. The ability to make instantaneous decisions, resolve conflicts, and deal with stress and pressure, as well as the fitness level to keep up with the game are keys to success in this field. Men and women are needed to officiate in every sport and at every level from youth to professional leagues. Most people start by studying the rules of the sport and attending clinics, followed by officiating at youth and recreational levels. From there, dedicated officials can advance into high school and college sports. Officiating at the professional level is like playing in the pros—only a very few of the finest, most ambitious make it.

The areas with the most opportunities during the next five years are estimated to be new business development, sports apparel, internet marketing, coaching and athletic administration, and officiating.

Tips to getting started in a sports career:

• Assess your skills and determine how to translate them into a career in sports.

• Set goals. Think about what interests you and what you have to offer. Career planning is a process.

• Seek the advice of guidance counselors and do career research to create an educational program to fit your needs.

• Follow the educational or training plan you’ve developed.

• Get experience. Internships, work-study, part-time and summer jobs, and volunteering can help you prepare for a career and allow employers to assess your talents.

• Enter the job market, looking for entry-level positions or jobs that match your experience and that can be paths to your career goal.

• Network. Join professional organizations, attend conferences, volunteer for leadership positions. Seek a mentor—someone who can assist you on your career path.

While it’s not enough just to love a particular sport or sports in general, your passion can help you chose a career that combines business and pleasure.

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Sidebar:

Sports-Related Careers

Massage therapy

Physical education/coaching

Physical recreation

Public relations

Retail sales of sporting goods products

Sports administration

Sports architecture

Sports broadcasting

Sports equipment management and maintenance

Sports facilities management and maintenance

Sports information

Sports journalism

Sports law

Sports management

Sports marketing

Sports medicine

Sports nutrition

Sports photography

Sports promotion

Sports psychology

Careers also exist as:

Acupuncturists

Clothing designers

Curators in sports museums

Equipment designers

Historians

Officials and referees

Personal trainers

Physical therapists

Professional athletes

Professional or college scouts

Sports officials

Statisticians

Web-site designers

End sidebar

Sports – the Perfect Business

Name an industry that gets free advertising every day in every newspaper around the country? Still thinking? Here is another hint – they have web sites, radio shows, TV shows and entire cable channels dedicated to talking about them and their product? Give Up? The answer is sports.
What an incredible industry. Every morning Jerry Jones’ team has articles written about it. Free color pictures on the front page promoting his brand. Radio shows talking solely about his product for hours on end.
More than 30 million people play fantasy sports. The average player in fantasy sports spends about $110 a year on their fantasy teams, and that is mainly to have “bragging rights”. Some of us can remember back in the 1990’s when people played “rotisserie leagues”. Today ESPN, Yahoo, Sports Illustrated, CBS Sportsline and others have very sophisticated online systems to manage leagues and get you information about your team, players and league standings.
They make a fortune on these sites from advertising because they know they have a market of 18 – 50 year old males earning over $50,000 a year and who spend more than two hours a week playing these games, reading the ads, and messaging their friends about the sports articles. Why are fantasy sports games so popular -because we love sports and the fantasy games feed the love.
In 2004, the CBS and Fox networks spent a combined $8 billion to broadcast NFL games for six years. In 1999 CBS spent $6 billion for the rights to broadcast the NCAA basketball tournament for 11 years. In 2006 Fox and TBS signed a combined $3 billion deal with MLB to broadcast a few games a week plus the post season. In 2001, the NBA signed a six year $3. 4 Billion deal with Time Warner. Why are billions of dollars being spent to broadcast sporting events? Because we love sports they are making money on filling that love.
You get the idea. Sports are part of our lives. We have an insatiable appetite for sports. We emotionally connect to players and teams. They are our role models. Entire cities shut down when a championship game is being played or for the victory parade. Corporations invest millions and billions of dollars in sports related media because they can get a return on that investment.
Sports Marketing – Tiger Woods, Lebron James, Michael Jordan and countless others are not only great talents, but they are the stars of carefully crafted marketing plans. These marketing plans are geared towards raising their profile, creating interest in the fan base and expanding that fan base. This does not happen just because Tiger is a good guy. This happens because there are millions of dollars to be made. Thousands of hours are invested into these marketing plans – creating the images, the right words, the right message and the right media outlet.
There is a greater point here – the business of sports has successfully tapped into our emotions and our lives in a way no other business has.
Marketing 101 – When we have read the countless books on selling and marketing, we learned the best way to sell to a person is to tap into that person’s emotions. The ability to create and emotional attachment from the buyer to your product is priceless. Everyone remember the tire ad where the baby was sitting inside the tire giggling and looking cute. You’re not buying white-walled radials – you are buying protection for your children. No price is too steep for that.
Wouldn’t it be great if we could create this type of emotion that for a furniture store? Imagine radio shows talking about trundle beds, recliner sofas and nesting tables. Well it’s hard to get excited about china cabinets the same way we do about football – and we never will. The only things that tap into our minds like sports is politics and religion. Those will too quickly become controversial for the entrepreneur.
Back to selling and our emotions. The greater the emotional attachment people have to a product, the better for us. But not all of us are not going to be as successful at tapping into Joe Public’s emotion-meter with our business idea like the NFL or tire manufacturers. They have a big head start and deeper pockets than the rest of us.
What is an entrepreneur to do? How can you get people loving your product as much as the Pittsburgh Steelers?
Sorry to put it this way, but you probably won’t. But on the bright side, if you can’t beat them join them.
Sell Sports – Sports related businesses have a big plus going for them. You are already tapping into an emotional vibe that is deep-rooted and long-living. No need to try and build that positive feeling. ESPN has taken care of that for us. All you need to do is find some avenues in sports-related business to take advantage of this fervor.
Most of us do not have 700 million sitting around to buy the next NFL franchise coming up for sale. We need to reach for some lower hanging fruit. Let’s consider a couple of business models that allow you to take advantage of the sports machine that have less barriers to entry.
Sports Tickets – The secondary sports ticket market is a $10 billion a year business. Many people reading this are going to say “ticket scalping”. To them we say you are buying a limited supply of a product and reselling it on the open market to the highest bidder. Exactly how different is this from buying and selling houses? If we had the same moral indignation for ticket resellers and we do house flippers, Carlton Sheets would be flipping burgers.
Not every ticket has a worthy resale value. We need to separate the wheat from the chaffe. We also need to know where to sell our wheat, metaphorically speaking. There are several places that offer a quality education on how to venture into this market. They will educate any novice or intermediate on the secondary ticket market and keep them from making costly mistakes as well as make profitable deals. Look for something that not only gives you a “how-to” manual, but also provides you with information on a moving-forward basis. Ticket sale dates and presale codes are valuable items. The cost of the course is usually recovered in a few transactions.
Sports Memorabilia – While we found no guides on the best ways of breaking into this business, there are some well known technique amongst sports collectors that can help you. Send balls, jerseys, photos to sports stars asking them to sign it. If you include a self addressed return package, the odds of a player signing it and sending it back go way up. A few samples on eBay for sports memorabilia include:
Mariano Rivera Signed Baseball $230 Mariano Rivera Signed Picture $70 Chris Carpenter Signed Picture $139 Ben Roethlisberger Signed Football $325 David Carr Signed Football $225
Not too bad of a return for an investment of a ball and some postage. Start listing on eBay and you are good to go.
For market research all you need to do is go out to eBay and look at some postings.
The perfect business will tap into people’s emotions to remove price from the equation as much as possible. Sports has accomplished this goal. Anything dealing with sports will invoke passion in people. All too often people’s highs and lows coincide with their favorite team. We leave the social commentary on this to other publications. For us entrepreneurs, understanding this emotional tie-in enables us to find opportunities to capitalize on these markets.